Resources & Insights

Playbooks, benchmarks, and guides.

Free, no-email-required resources for brands scaling on Amazon, Shopify, and TikTok Shop. Browse the hub or jump straight to the blog.

The most-read playbooks

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TikTok ShopPlaybook
12 min read

The TikTok Shop launch playbook

The exact 30-day plan we use to take a brand from zero to scaling on TikTok Shop — including creator outreach templates.

Download free →
AmazonBenchmark
2026 edition

Amazon ads benchmarks by category

Median ACoS, TACoS, and conversion rates across 14 categories — pulled from $47M of managed spend.

Get the report →
ShopifyGuide
8 min read

The Shopify CRO checklist

47 conversion-rate-optimization checks every Shopify store should run before scaling paid spend.

Get the checklist →

Free planning tools

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Amazon contribution-margin calculator

Plug in your COGS, fees, and ad spend to see your true contribution margin per unit.

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Channel-mix planner

Map a 12-month plan across Amazon, Shopify, and TikTok Shop based on your AOV and margin.

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Creative-testing tracker

A Google-Sheets template for running disciplined creative tests across Meta and TikTok.

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