Field notes from multi-channel eCommerce.
Tactical posts on Amazon, Shopify, TikTok Shop, paid media, and the integrations that hold them together.
Why TikTok Shop creators outperform paid ads in month one
Three reasons creator-led launches build a halo paid media can't replicate — and how to budget for both.
Read article →The 5-page Amazon rank-recovery plan
The exact plan we used to recover a global first-aid brand's rankings in 5 months — broken down step by step.
Read article →Seven Shopify CRO mistakes most stores ship to production
The patterns we see in 80% of Shopify audits — and the simple fixes that move conversion within a week.
Read article →Stop optimizing to ROAS. Start optimizing to contribution margin.
Why ROAS is a vanity metric, and the spreadsheet swap that fixes it for most DTC brands.
Read article →One source of truth: a 30-day plan to unify Amazon, Shopify, and TikTok Shop data
The exact 30-day rollout we use to merge sales, inventory, and customer data into one dashboard.
Read article →How we structure a 90-day creative-testing system
The specific cadence — concepts, hooks, formats — we use to compound creative wins across channels.
Read article →Ready to scale your channels?
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