PPC & Social, run for contribution margin.
Google, Meta, Microsoft, Amazon, TikTok, and emerging platforms — managed by a paid pod that obsesses over your blended efficiency, not vanity ROAS.
Paid media run like a P&L line, not a dashboard.
Data-obsessed paid media across Google, Meta, Microsoft, and Amazon — built for efficiency and scale. We obsess over your blended ROAS, contribution margin, and incrementality, not vanity metrics.
Every account we run reports up to one number: contribution margin after media. That's the number the CFO cares about, and it's the number that decides whether to scale or pull back.
Platforms we run
- Google Ads (Search, PMax, Demand Gen, YouTube)
- Microsoft Ads (Bing, LinkedIn audiences)
- Meta Ads (Facebook, Instagram, Threads)
- TikTok Ads (Spark Ads, Video Shopping)
- Amazon Sponsored Ads & DSP
- Pinterest & Reddit
- Emerging platforms (Reddit, Snap, Apple)
Discipline, not dashboards.
Account architecture
Clean structure built around your margin tiers and product strategy, not arbitrary campaign types.
Creative testing system
A rolling cadence of concepts, hooks, and formats — every test logged, every learning compounded.
Measurement
Triple Whale, Northbeam, or your own stack — wired to GA4 and server-side events for trustworthy attribution.
You'll always know what's working.
Weekly performance digest. Monthly executive read-out. Quarterly strategy review. All wired to the metrics that matter to your business.
Weekly digest
Channel-level spend, blended efficiency, key test results, and what we're shipping next week.
Monthly executive review
Contribution-margin view, channel mix, creative learnings, and the next quarter's playbook.
Quarterly strategy
Re-baseline goals, re-allocate budget, and align on the next 90 days with your leadership team.
Get a free paid-media audit
Drop in read-only access (or a Looker report). We'll send back the three biggest efficiency gaps we see — usually within 48 hours.
Book your free audit →